Digital Communication for Music & Cultural Heritage

The intensive course is designed as a specialised training programme to develop professional skills in cultural communication, focusing on the promotion and dissemination of musical and documentary heritage within artistic and academic institutions. The course combines theoretical lessons, practical exercises, and guided workshops covering press office practices, media relations, social media planning, brand identity, and digital storytelling techniques. Delivered in a blended format, with on-site teaching complemented by online sessions, the programme provides participants with the tools to design coherent and effective communication strategies for musical archives, research projects, and contemporary artistic initiatives, fostering interdisciplinary and integrated approaches to cultural heritage enhancement.